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Tourism Connecting Cultures

Exploring Cultures, Empowering Tourism

Welcome
to IITA

The International Intercultural Tourism Association (IITA) is committed to connecting cultures through responsible tourism, fostering global collaboration with governments, organisations, and professionals. 

What we do

Our programs empower individuals and organizations to advance intercultural tourism and sustainability.

Insights
Training Programs
Experience Innovation Lab

Our Vision

Our vision is to lead the development of intercultural tourism by establishing  best practices that promote cultural exchange, mutual understanding, and sustainability.

Our Current Core Initiatives

For Individuals

Empower your career with an internationally recognised certification that sets you apart in the growing intercultural tourism industry.

Aura
The Smart Multilingual Phygital Experience Solution

Elevate your organisation with an internationally recognised certification that demonstrates your commitment to excellence in intercultural tourism.

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© 2025 International Intercultural Tourism Association

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