Experience Innovation Lab
Our Initiatives
Through our initiatives, IITA leads the charge in developing programs and resources that support intercultural and international tourism services. These initiatives are designed to assist tourism professionals and organizations in expanding their services to a global audience, improving cultural competency, and fostering international collaboration.
1
Developing Intercultural Competence
We provide resources and programs to help tourism professionals understand cultural nuances and enhance their ability to serve international travelers with respect and sensitivity.
2
International Collaboration and Partnerships
Facilitating partnerships and collaborations between organizations, businesses, and governments across countries to promote the exchange of best practices and knowledge in tourism services.
3
Breaking Down Language and Cultural Barriers
Our lab's primary focus is on universal accessibility and deeper cultural understanding. We pioneer technologies that dismantle language barriers, enabling every international visitor to connect with the authentic narrative of a place in their own language, fostering a more inclusive and resonant travel experience for all.
4
Cultural Exchange & Global Networking
We offer programs that allow tourism professionals to directly engage with different cultures, enhancing their ability to develop and deliver authentic travel experiences. At the same time, we are building a global network of tourism professionals, organizations, and institutions that collaborate to improve the quality and impact of tourism services worldwide. Through these initiatives, we foster cross-cultural understanding and create opportunities for international cooperation, helping individuals and organizations navigate the complexities of the global tourism industry.
AuraThe Smart Multilingual Phygital Experience Solution
The Smart Multilingual Phygital Experience Solution is an enterprise-grade platform designed to bridge the gap between your physical brand and your global audience. We empower you to transform any object, package, or venue into an interactive digital touchpoint. With a simple tap or scan of our NFC or dynamic QR technology, your customers can instantly access rich, dynamic, and multilingual content—such as curator videos, product stories, or interactive guides—directly on their own smartphones. Our smart platform allows you to manage all your phygital experiences from a single dashboard, updating content in real-time and capturing valuable data to measure ROI and deepen customer engagement.