About IITA
The International Intercultural Tourism Association (IITA) is a global initiative to explore, promote, and advance the principles of excellence in intercultural tourism. We believe that responsible and culturally-aware travel is a vital force for fostering mutual understanding and respect in our interconnected world.
To achieve this mission, IITA operates as a global think tank and an incubator for the future of tourism. Founded and guided by a team of professionals with extensive, first-hand global experience, our unique cross-cultural DNA provides us with a unique sensitivity to the nuances of intercultural communication, allowing us to build bridges of understanding across diverse communities.
IITA is committed to promoting best practices, advancing sustainable tourism, and fostering meaningful connections across cultures and nations. Through our ongoing initiatives, we strive to shape the future of tourism by encouraging cross-cultural collaboration and contributing to the establishment of international standards in intercultural tourism.
We believe the future of tourism must be co-created. IITA is a collaborative platform, and we actively invite academic institutions, national organizations, and industry leaders to join us in shaping a more connected, professional, and responsible world.
Mission
At the International Intercultural Tourism Association (IITA), our mission is to foster international understanding through the promotion of responsible, sustainable, and intercultural tourism. We connect cultures and create meaningful interactions, empowering tourism professionals worldwide with the tools and knowledge to lead in this growing and dynamic industry.
Vision
We aim to lead the international development of intercultural tourism by setting international standards and best practices that promote cultural exchange, mutual understanding, and sustainability. Our vision is to shape a unified, internationally integrated tourism industry that respects and celebrates diverse communities, cultures, and heritage, while driving economic and social development.
Our Values
Sustainability
We believe tourism should contribute positively to the environment, local communities, and the international economy.
Cultural Respect
We are dedicated to promoting tourism that respects and celebrates the diversity of cultures and traditions worldwide.
International Collaboration
We foster partnerships across borders, bringing together governments, organisations, and professionals to strengthen the tourism industry.
Innovation & Education
We are committed to advancing knowledge, research, and education to empower the next generation of tourism professionals.
Our International Impact
As an international organization, IITA is at the forefront of advancing intercultural tourism globally. Through strategic partnerships with tourism boards, governments, NGOs, and cultural institutions, we promote sustainable tourism practices and facilitate cultural exchange across continents.
Our growing network of members, certified professionals, and affiliated organisations spans the globe, creating a collaborative platform for tourism professionals, businesses, organisations, and academic institutions. By connecting diverse cultures and sharing knowledge, IITA plays a crucial role in shaping a more inclusive, sustainable, and culturally respectful future for the tourism industry worldwide.
Together, we are building a tourism sector that honors both travelers and the communities they visit, ensuring that tourism is a force for peace, mutual understanding, and global collaboration.